TERMS AND
CONDITIONS

At the heart of every great brand lies a story of purpose.

For Juanca Sznak, co-founder of Hösėg, that purpose began with a sense of responsibility: to transform privilege into positive impact. What started as conversations with his brothers about creating change has evolved into a pioneering Peruvian outdoor brand that blends innovation, sustainability, and community. In this month’s In the Footsteps of feature, Juanca shares the journey behind Hösėg, the challenges and inspirations that shaped its path, and the family values that continue to guide its mission.

About the JourneyWhat first inspired you to create, and how has it grown from an initial idea into the brand it is today?The inspiration was born out of conversations with my brothers about our situation of privilege. We grew up in a family that gave us everything we needed, and we understood that this alone was a huge privilege in such an unequal country. We decided to use that luck as a responsibility: to become change makersThat’s how the idea of creating a company that went beyond selling a product was born. We wanted social and environmental impact to be at the core of the business. In 2016 we became the thirdB Corpin Peru, and since then we have continued to innovate. The most recent example isälpafill, patented Alpaca based sustainable insulation technology. We also launchedHösėg Café, our latest project that was built taking in consideration the importance of collaboration. For every coffee you buy we plant a tree in Cusco and reuse coffee waste as fertilizer. The best specialty cusco coffee is bought directly from women coffee farmers.

At the heart of every great brand lies a story of purpose.

For Juanca Sznak, co-founder of Hösėg, that purpose began with a sense of responsibility: to transform privilege into positive impact. What started as conversations with his brothers about creating change has evolved into a pioneering Peruvian outdoor brand that blends innovation, sustainability, and community. In this month’s In the Footsteps of feature, Juanca shares the journey behind Hösėg, the challenges and inspirations that shaped its path, and the family values that continue to guide its mission.

About the JourneyWhat first inspired you to create, and how has it grown from an initial idea into the brand it is today?The inspiration was born out of conversations with my brothers about our situation of privilege. We grew up in a family that gave us everything we needed, and we understood that this alone was a huge privilege in such an unequal country. We decided to use that luck as a responsibility: to become change makersThat’s how the idea of creating a company that went beyond selling a product was born. We wanted social and environmental impact to be at the core of the business. In 2016 we became the thirdB Corpin Peru, and since then we have continued to innovate. The most recent example isälpafill, patented Alpaca based sustainable insulation technology. We also launchedHösėg Café, our latest project that was built taking in consideration the importance of collaboration. For every coffee you buy we plant a tree in Cusco and reuse coffee waste as fertilizer. The best specialty cusco coffee is bought directly from women coffee farmers.

At the heart of every great brand lies a story of purpose.

For Juanca Sznak, co-founder of Hösėg, that purpose began with a sense of responsibility: to transform privilege into positive impact. What started as conversations with his brothers about creating change has evolved into a pioneering Peruvian outdoor brand that blends innovation, sustainability, and community. In this month’s In the Footsteps of feature, Juanca shares the journey behind Hösėg, the challenges and inspirations that shaped its path, and the family values that continue to guide its mission.

About the JourneyWhat first inspired you to create, and how has it grown from an initial idea into the brand it is today?The inspiration was born out of conversations with my brothers about our situation of privilege. We grew up in a family that gave us everything we needed, and we understood that this alone was a huge privilege in such an unequal country. We decided to use that luck as a responsibility: to become change makersThat’s how the idea of creating a company that went beyond selling a product was born. We wanted social and environmental impact to be at the core of the business. In 2016 we became the thirdB Corpin Peru, and since then we have continued to innovate. The most recent example isälpafill, patented Alpaca based sustainable insulation technology. We also launchedHösėg Café, our latest project that was built taking in consideration the importance of collaboration. For every coffee you buy we plant a tree in Cusco and reuse coffee waste as fertilizer. The best specialty cusco coffee is bought directly from women coffee farmers.